Audio-recorded study about category discussions was indeed transcribed and you may checked to pick manner within the PA and social networking choices
Focus Group Analysis Synthesis
Answers to questions about preferences having PA and you can social network was in fact tallied to choose the typical answers. Feedback for the social media listings and you may texts was basically generally brief (such as for instance, “enjoy it,” and you may “perhaps not my personal favorite”) and you will didn’t lend by themselves to specialized qualitative data; not, the ultimate goal is examining customers expertise in the intervention items, such as for example if they were recognized undoubtedly otherwise negatively and why. Ergo, composed responses to help you decide to try Instagram listings and you may texting was in fact obtained and classified based on the characteristics of your own opinions, having 2 personnel choosing and that advice had been viewed definitely and you may negatively and whether there had been certain strategies for update.
Focus Class Findings
Desire class conversations produced style out-of PA needs, traps, and motivators among players. When asked and that factors they liked the essential, the major step 3 responses have been strolling (n=11), powering (n=8), and you will going to the gym or group physical fitness classes (n=7). Of affairs it disliked, running (n=10), diving (n=7), and you can cycling (n=7) was minimum of prominent. Homework (n=17) and you will impression sluggish or exhausted (n=14) were the top dos traps so you can getting privately productive, and family members help (n=10) and you will supporting relatives or teammates (n=9) was typically the most popular motivators over the attention communities.
Conversations of social network explore revealed that a big greater part of the players recommended Instagram, Snapchat, and you can TikTok. For Instagram, users expressed a desires for regular posts unlike using only Instagram stories (hence end once a day) while they planned to gain access to most of the listings with the membership. Viewpoints on the Instagram posts shown several models regarding their choices, with prominent postings adding (1) extremely colorful images and you will restricted, succinct text message; (2) particular resources and you may applicable information on PA; (3) Latina social layouts and you will Foreign-language sentences; (4) images regarding relatable and you will ethnically varied models of most of the looks designs engaging in PA; (5) photographs promoting personal support; and you may (6) video clips demonstrating certain practise that they you are going to is actually at home. They didn’t such as for instance posts which have black colors, with faster specific recommendations or sentences, otherwise having photos regarding women having extremely slim muscles items.
Getting viewpoints into texts, people shown the types of messages that might be most of use and you will encouraging and how apparently they should be sent. When assessing the choice indicated by the people, there have been step three recognized patterns over the focus teams. The original was a choice getting messages are delivered on a performance off no more than step one message every day. Next, toward looking at examples of both customized and you will common sms, there’s an effective preference to have personalized messages you to definitely integrated the individual label, title of a pal, and you will a common area and you will a particular preference to have opinions and reminders predicated on their current PA in the place of common reminders. Fundamentally, opinions revealed that texts shall be casually worded having confident texts. Professionals conveyed antipathy to the vocabulary they considered “bad,” “annoying,” otherwise “nagging,” having a particular aversion to any message you to “sounds like anything my mommy will say.”
Ultimately, professionals was indeed demonstrated 8 eight prospective data brands and you can 5 possible expression looks, and shown those it experienced was extremely enticing and you will right for their demographic. Next, they ranked the most readily useful step 3 options for for each, with the option of undertaking their own tip having a study identity. The best possibilities are Chicas Fuertes, that has been picked due to the fact brand new investigation label. Members and additionally indicated enthusiasm for just one variety of company dominicancupid visitors logos esthetic, which had been chose since the fresh data signal ( Profile 2 ). Professionals was in fact together with expected whether or not they would prefer an intervention one to was just getting Latinas otherwise if they would like an application geared towards adolescent lady generally speaking you to definitely any of their friends you certainly will take part in. Professionals indicated a desire for an input that was specifically depending having and just integrated Latinas.
