Digestive Health Products Market Size, Share, Sales Analysis, Forecast 2024-2032
IMARC Group, a leading market research company, has recently released a report titled “Digestive Health Products Market Report by Ingredient (Prebiotics, Probiotics, Enzymes, and Others), Form (Capsules, Tablets, Powders, Liquid, and Others), Product (Dairy Products, Bakery Products and Cereals, Non-Alcoholic Beverages, and Others), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Online Stores, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the global digestive health products market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
The global digestive health products market size reached US$ 49.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 90.8 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032.
Global Digestive Health Products Market Trends:
The ongoing shift towards preventive healthcare, leading to the heightened demand for digestive health products, is propelling the market growth.
Additionally, recent advances in technology and research, which are leading to the development of more effective and targeted digestive health products, are boosting the market growth. Besides this, the increasing demand for functional foods and beverages (F&B) that offer additional health benefits is catalyzing the market growth.
Furthermore, the increasing consumer focus on holistic health, which includes maintaining a healthy digestive system, is positively impacting the market growth.
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Factors Affecting the Growth of the Digestive Health Products Industry:
- Increasing Consumer Awareness:
Consumer awareness about the importance of digestive health has significantly grown due to increased access to information through the Internet, social media, and health-focused media outlets. Furthermore, consumers are now more knowledgeable about the critical role that gut health plays in overall wellness, including its impact on immune function, mental health, and chronic disease prevention.
Additionally, educational campaigns by health organizations and proactive efforts by the food and supplement industries to highlight the benefits of digestive health products have further driven this awareness. Besides this, influential health and wellness personalities and online communities have been instrumental in spreading the word about the importance of maintaining a healthy digestive system. This widespread dissemination of information has resulted in consumers actively seeking out products that promote gut health.
- Rising Incidence of Digestive Disorders:
The rising incidence of digestive disorders is another significant factor driving the market growth. Conditions like irritable bowel syndrome (IBS), constipation, gastroesophageal reflux disease (GERD), and bloating are becoming increasingly common, affecting millions of people worldwide. Several factors contribute to this rise, including poor dietary habits, sedentary lifestyles, high stress levels, and environmental factors.
Additionally, the modern diet, often high in processed foods, sugars, and unhealthy fats, can disrupt the balance of gut microbiota, leading to various digestive issues. Moreover, a sedentary lifestyle can slow down the digestive process, causing problems like constipation and bloating. The increasing prevalence of these disorders has led to a higher demand for effective digestive health products that can alleviate symptoms and improve overall gut health.
- Growing Geriatric Population:
The expanding geriatric population is a crucial factor driving the demand for digestive health products. As people age, their digestive system undergoes various changes, such as reduced digestive enzyme production, slower gut motility, and alterations in gut microbiota composition. These changes can lead to a higher incidence of digestive problems, including constipation, indigestion, and nutrient malabsorption.
Furthermore, geriatric adults are also more likely to be affected by chronic conditions and may be on multiple medications, which can further impact digestive health. As a result, there is a growing need for digestive health products specifically formulated to address the challenges faced by the geriatric population.
Digestive Health Products Market Report Segmentation:
By Ingredients:
- Prebiotics
- Probiotics
- Enzymes
- Others
Prebiotics hold the majority of the market share due to their ability to enhance gut health by promoting the growth of beneficial bacteria.
By Form:
- Capsules
- Tablets
- Powders
- Liquid
- Others
Capsules accounted for the largest market share as they offer convenience, precise dosing, and extended shelf life compared to other forms.
By Product:
- Dairy Products
- Bakery Products and Cereals
- Non-Alcoholic Beverages
- Others
Dairy product represented the largest segment owing to their widespread consumption and the ease of incorporating digestive health ingredients like probiotics and prebiotics.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Online Stores
- Others
Supermarkets and hypermarkets hold the majority of the market share because they provide easy access, a wide range of products, and the ability to physically inspect products before purchase.
Regional Insights:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
North America’s dominance in the market is attributed to high consumer awareness, advanced healthcare infrastructure, and significant demand for dietary supplements and functional foods.
Competitive Landscape with Key Players:
The competitive landscape of the digestive health products market size has been studied in the report with the detailed profiles of the key players operating in the market.
Some of These Key Players Include:
- Abbott Laboratories
- Arla Foods, Biogaia AB
- Cargill Incorporated
- Chr. Hansen Holding A/S
- Deerland Probiotics & Enzymes Inc.
- General Mills Inc.
- Lallemand Inc
- Mondelez International Inc.
- Nestlé S.A.
- Pepsico Inc.
- Yakult Honsha Co. Ltd.
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Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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