We understand you are too busy making people smile and concentrating on grime to bother with your website or online marketing. We at American Web Coders have provided dentist web design, dental web design, and digital marketing assistance to several businesses just like yours.
It is more than just having a website for your dental office. You must have an excellent website for your dentistry office. Why? Because that is what your clients anticipate. Perhaps more importantly, it is what patients looking for a new dentist expect.
If you don’t deliver the information customers want, they’ll go elsewhere, most probably to one of your opponent’s websites.
A dental web design must be flawless in order to deliver excellent and confidential details about yourself and your office online, encouraging more vulnerable clients to arrange an appointment from the comfort of their own homes.
The finest methods for making your website stand out.
The following are methods to optimize your pages in a way that the credibility and response of the website make it unique.
The “About” Page
According to my findings and years of working with dentists around the country, the “About” page of a dentist’s website is the foremost frequented page. Why? Because selecting a dentist is a highly personal, challenging, perplexing, and even nerve-racking process. How can new patients distinguish between dentists? What factors influence a potential patient’s decision to arrange his or her first consultation?
The “About” page is frequently the deciding factor. Interested patients can see a dentist in person and hear about his or her qualifications, expertise, certification and accolades, and even experience.
Guidelines for “About” pages
- Provide images of yourself and your employees.
- Employ bullet points to make it easier to discover the crucial information.
- Describe your dental philosophies and methods in writing.
- Add interesting details about yourself, such as your passions and what makes you special.
Locating a dentist you think you’ll admire, calling to schedule one, and then learning that he or she doesn’t support your insurance is the single most disappointing experience for potential patients. You may avoid these hassles by prominently displaying a “Payment Directions” page on your website. Also, you will save your front desk employees time discussing your payment options and procedures with prospective patients.
Best practice for “Payment Directions” pages.
- Make it clear which payment options you accept.
- Keep uncertainty to a minimum.
- Provide potential patients with clear information.
- Indicate which insurance policies you accept and which you do not (if applicable).
- Accept Medicaid or the state-sponsored low-income health insurance program?
- Do you take credit cards? Which ones are they? Is there a surcharge?
- Do you provide a monetary discount? If so, what exactly is it?
- Do you take CareCredit?
- Do you provide payment options or a flat fee for low-income clients?
- Make your website more reachable by including pictures such as credit card or insurance agency logos.
New Patient Discount
Your “New Patient discount” webpage is your chance to present an irresistible offer to service users.
The lifetime worth of a new dental patient may be quite high, so be helpful with your client offers. But not too much. You don’t want to encounter the feared “Groupon Effect,” in which your clinic is inundated with extremely cost-conscious patients searching for a bargain.
Likewise, don’t simply include your new patient discounts in the content of your practice’s webpage. Build a dedicated page and utilize SEO to help this content rank top in Google searches. This page may also be used as a landing page for Google AdWords, Facebook advertisements, and other kinds of internet ad campaigns.
Guidelines for a “New Patient Discount” page
- Maintain simplicity. Your promotion should be no more than a phrase or two.
- Make it stand out. Captivate your readers’ interest and keep them reading.
- Offer deals that benefit both you and your walk-ins. A free cleaning may be appealing to a potential patient, but it may not result in a long-term connection. Consider including complimentary X-rays as part of a subsidized initial exam.
- Try various seasonal offers or new patient discounts to determine which ones bring you the most sales.
What is your address and when are you available? Both current as well as potential patients will appreciate it if you make it simple to identify your practice’s site(s) and opening times.
Guidelines for the “Your Address” page
- Including a Google Maps embed so people can navigate around, zoom in and out, and pinpoint their location.
- Make your availability clear, especially if they fluctuate from day to day. Highlight any days when you are open late.
- Employ a telling element to make your cell number accessible from smartphones, and indicate whether you can answer inquiries by email. Many people would rather send an email than make a phone call.
Offering online consultations benefits both your clients and your team. Your team will be more efficient on the phone booking appointments. Your clients will have the ability to schedule appointments at their leisure, without having to make a phone call.
Guidelines for your “Appointment” page
- Use a questionnaire that simply asks for the details your practice requires. Your team may go over the requests, make final dates, and check with patients.
- Several clinics employ computerized systems to display current appointment times.
- If a patient has a dental or medical emergency, make sure you offer emergency contact info.
- After a patient accepts an appointment registration, direct them to a “Thank You” page and inform them of the following steps. Do they have to wait two hours for a call or an email confirmation?
Excellent ratings and endorsements may serve as the ideal marketing tools for your dental business. Make a “Feedback” page for your website and upload a selected collection of your favorite feedback and endorsements.
Recommended practices for a “Feedbacks” page
- Most dental clinics make the error of depending entirely on text reviews. The greatest Testimonials sites feature images, videos, and brief evaluations.
- Employ a contest to seek feedback. Request a review and a photograph from patients. Provide a free cleaning or an electric toothbrush in gratitude.
- Connect to your Yelp and Google + profiles so that potential patients may see even more positive feedback.
The Services Pages
What are your areas of expertise? Do you like working with kids? Is your primary concentration aesthetic dentistry? Do you provide painless laser dental treatments? Make a page for each significant service you provide. These sites may be utilized as landing pages for your internet promotional and marketing efforts and rank well in search engine results.
Guidelines for “Services” pages
- Don’t list all of your services on one page. You’ll be able to go into greater detail and establish a stronger rapport with your audience by building websites that are specifically focused on one service.
- Be specific about the services you provide and why you are superior to other dentists in your region.
- A good page should address the following questions: What exactly is the service? Who requires it? What distinctive extras and perks does the practice provide? What is the next step (a phone call, an email, etc.)?