Business

Understanding the Pros and Cons of Google Ads for Your Business

Companies keep track of the pros and cons of Google ads to strategize and invest smartly and efficiently. A part of PPC services, google ads are a way of digitally marketing a brand’s product or services by investing money to transform the potential audiences into consumers. Let us know more about the intricacies of Google ads to help utilize its benefits.

 

Use of Google Ads in Boosting Business 

Google ads are an effective digital marketing technique that helps advertise a company’s products or services on Google and its partner sites. When users search for related queries, these ads are displayed on all portals, including partnered apps such as YouTube, Google Play and Google Maps. Google ads are a Pay-Per-Click solution formulated by Google to allow digital marketing agencies and customers to bid on keywords to build a decent ad that is most likely to appear in more and more search queries. These ads help create brand awareness, brand image and effective lead generation. It allows companies to reach diverse audiences in less time. 

Pros of Google Ads

Google Ads allows advertising the product or services on multiple platforms to boost audience reach and grow globally.

  1. Test and experiment– A quintessential benefit of advertising through digital ads campaigns is that it allows users to test, experiment and modify existing strategies if they do not give the desired results. The testing is fast as users can gather insights within a week or few days and make data-driven decisions.
  2. Track results- Marketers can easily measure the results of every ad campaign, each ad, every keyword value, and daily statistics through the dashboard to determine the impression of advertisements on customers. It helps in giving instant results and prevents waste of precious time in generating traffic.

  3. Flexible budget– Depending on the client’s budget, digital marketing companies adapt different PPC bidding strategies. Some focus on the conversion rate, while some focus on the number of clicks. Google ads function based on the user’s budget and target goals.

  4. Target potential audience- By running ads, users get an insight into their audience’s online behaviour, needs, and potential consumers. Insights gathered can be utilized to make the brand more user-centric, thereby increasing the conversion rate. Similarly, marketers structure and reformulate strategies and target the right audiences for quicker and enhanced results.

  5. High ROI Google Ads targets potential consumers, so there are very high chances of multiplying the ROAS. Customers are less likely to be disappointed about investing in PPC ads if they bid right and implement the right strategy. PPC automation helps in sorting half of the total advertising work.

Cons of Google Ads

  1. Constant capital investment- Unlike other digital marketing tools such as SEO, SMO, and content marketing that give long-lasting results, Google ads turn off immediately as the budget reaches the maximum limit. The ads reappear only when you invest more in it.

  2. Poor strategy– Uncertainty about goals, incomplete knowledge of PPC, and poor strategies can lead you to wastefully spend more without significant results. Digital marketing agencies help their customers to invest better by making marketing more manageable.

  3. Limitations– Unlike social media ads, Google ads are very crisp and precise. You cannot load it with words, emojis or keywords. It accommodates three headlines of up to 30 characters each and two headlines of up to 90 characters each, followed by a URL of up to 15 characters.

  4. Invest efforts– Although Google Ads is an innovative and fast way of gaining customers, displaying it online does not end the work. Tracking and measuring the results is necessary to optimize and strategize to get improved results with time.

PPC is one of the best ways of getting effective results in a limited time. By measuring the pros and cons of Google ads, marketers can enhance their strategies to produce quality results.

Banyanbrain is a stellar digital marketing company in Gurgaon that offers digital marketing solutions to build your brand. With the help of our SEO, PPC, SMO, and Content Marketing services, your brand can reach newer heights.