It’s also important to vet the SEO process, because it will be impacted by the deliverables. Not all SEO companies sell identical services, and it’s important to be aware of what you’ll actually be paying for.<\/p>\n

For instance, some SEO companies sell onsite content, some sell blogs, and others offsite content. Some offer link building strategies  only, others just make on-page optimizations. Some Shopify SEO service providers may just monitor your website for technical errors.<\/p>\n

Since there are more than 200 ranking factors that search engines use to assign rankings, it’s best to hire a Shopify SEO company with a comprehensive process.<\/p>\n

The Value of Supporting Services<\/h2>\n

While SEO is the main ticket here, it’s important to remember that no digital marketing services operate in a bubble, and many impact each other.<\/p>\n

For instance, as you grow, you may determine that you want to invest more in, say, social media or content marketing. Many SEO companies (but not all) have experience with these channels as well.<\/p>\n

Hiring one that offers all of the services in which you are interested will let you keep everything in one place.<\/p>\n

A Word on Reviews and Testimonials<\/h2>\n

Checking out client testimonials and reviews can also help you make a decision about which company to hire – or not.<\/p>\n

One thing to be aware of, though, is the source. Don’t just trust reviews that appear on the company’s website, as they may be curated.<\/p>\n

Instead, make sure you check out external listings and testimonials, too. These are less likely to be biased.<\/p>\n

The Power of Case Studies<\/h2>\n

One more thing to look for, if you can find it, is at least one good SEO case study that shows important metrics like impressions, clicks, sessions, and conversion rates – all organic.<\/p>\n

Other good things to look for are increases in keyword rankings, sales, and time on page.<\/p>\n

Ideally, if the company in which you’re interested has several case studies with metrics, that’s even better, especially if you can find one focusing on a client similar to you.<\/p>\n