Bathrobe Market Size, Share, Global Industry Trends, Analysis and Forecast 2024-2032

IMARC Group, a leading market research company, has recently releases report titled “Bathrobe Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032,” The study provides a detailed analysis of the industry, including the global bathrobe market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights:

How big is the bathrobe market?

The global bathrobe market size reached US$ 3.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 6.05 Billion by 2032, exhibiting a growth rate (CAGR) of 5.30% during 2024-2032.

Factors Affecting the Growth of the Bathrobe Industry:

• Consumer Lifestyle Trends:

Consumer lifestyle trends significantly influence the growth of the bathrobe market. As global consumers increasingly prioritize wellness and self-care, the demand for luxury and comfort-oriented home wear, including bathrobes, has surged. This shift towards valuing relaxation and leisure time at home has made bathrobes a staple item in the personal care routine of many individuals. Furthermore, the rise of spa culture and wellness tourism has elevated the status of high-quality bathrobes as essential items for a luxurious experience. The growing interest in eco-friendly and sustainable living has also prompted manufacturers to produce bathrobes using organic and sustainable materials, catering to environmentally conscious consumers.

• Technological Advancements:

Technological advancements in fabric production and garment manufacturing have played a crucial role in the evolution of the bathrobe market. Innovations in textile manufacturing technologies have enabled the creation of bathrobes that offer superior comfort, durability, and water absorption. Microfiber, bamboo, and other high-tech synthetic and natural fibers are being increasingly used to produce lightweight, soft, and quick-drying bathrobes. Additionally, advancements in manufacturing processes have led to the development of customizable and personalized bathrobes, meeting the consumer demand for individualized products. These technological improvements have not only enhanced product quality but also broadened the range of available options, driving market growth.

• E-commerce and Online Retail:

The expansion of e-commerce and online retail platforms has significantly impacted the growth of the bathrobe market. Online shopping offers consumers the convenience of browsing a wide array of products from the comfort of their homes, facilitating the comparison of prices, designs, and materials. This accessibility has led to increased visibility and availability of diverse bathrobe brands and styles, catering to a wider range of preferences and budgets. Moreover, the rise of social media marketing and online influencers has played a pivotal role in promoting various bathrobe products, influencing consumer preferences and trends. The ease of online transactions, coupled with targeted digital marketing strategies, has propelled the sales of bathrobes, contributing to the market’s growth.

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Bathrobe Market Report Segmentation:

Breakup By Material:

• Cotton
• Linen
• Cotton Linen Blend
• Silk
• Others

Cotton represented the largest segment due to its superior absorbency, comfort, and breathability, making it highly preferred for bathrobes.

Breakup By Distribution Channel:

• Hypermarket and Supermarket
• Specialty Stores
• Online Retail
• Others

Hypermarkets and supermarkets represented the largest segment as they offer consumers the convenience of trying and feeling the product before purchasing.

Breakup By End User:

• Hotels
• Households
• Others

Hotels represented the largest segment because of the widespread practice of providing bathrobes as a complimentary luxury amenity to guests.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

North America emerged as the largest market due to the high living standards and the presence of numerous luxury hotels and spas that routinely offer high-quality bathrobes.

Global Bathrobe Market Trends:

The market growth for bathrobes is driven by increasing consumer demand for luxury and comfort in personal care items. The rising popularity of spa and wellness culture has also significantly contributed, as individuals seek the plush, indulgent experience of a spa at home. Furthermore, the trend towards personalization and premiumization in fashion and home wear has seen consumers opting for high-quality, customized bathrobes, boosting sales. The growth of online retail platforms has made it easier for consumers to access a wide range of bathrobe products, from luxurious to budget-friendly options, catering to a broader audience and further propelling market growth.

Who are the key players operating in the industry?

The report covers the major market players including:

• Abyss Habidecor
• Alexander Del Rossa
• Boca Terry
• Bown of London
• Bursali Towels (U.K.) Ltd.
• Fishers Finery
• Frette
• Gianni Versace S.r.l. (Capri Holdings Limited)
• JiangSu Canasin Weaving Co. Ltd.
• Monarch Towel Company
• Sandex Corp.
• Sara Textiles Limited
• The Bathrobe Company
• Tommy Hilfiger Licensing B.V. (PVH Corp.)
• TowelSelections

Browse the full report with TOC and List of Figures: https://www.imarcgroup.com/bathrobe-market

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