How Guest Posting Has Helped Us Reach Over 1 Million People.

February 27, 2023March 17, 2023 free post

See how to use guest posting to reach large audiences, expand your brand, and gain new consumers. For a long time, posting has been the core of our approach, but it turns out that our site was simply the beginning. We wrote a blog post. Not on our site, but on Buffer. And it was performing exceptionally well. Now, that post has been shared over 10,000 times online, solidifying guest posting as a cornerstone of our growth strategy.

The Importance of Guest Posting:

The usefulness of Guest Posting may appear puzzling to a company that supplies help desk software to small businesses and whose content focuses on themes such as increasing customer service skills or defining effective customer care. For example, we’ve had guest blogs published on prominent marketing websites such as OnStartups, Shopify, KISSmetrics, Buffer, and Copyblogger.

Guest Posting Brings in a Lot of Visitors:

These figures do not necessarily represent the overall impact of any of these blogs. The effectiveness of the headline, the relative value of the content to each audience, and even the day of the week the post is released all contribute to the success of each post.

In any event, guest posting has swiftly and efficiently exposed us to large new audiences.
The Groove blog has nearly 10,000 subscribers.
In total, our partners have over 1 million subscribers.
And reaching those subscribers costs no more than the time and effort required to publish an excellent blog post.

Takeaway: There is no faster or less expensive way to reach large audiences than through guest posting. By harnessing existing audiences in a way that adds value, you open the door to exponential development.

How We Get Ideas For Guest Content:

We don’t think about guest content the same way we think about our postings. The Road to 100K blog is about Groove’s journey, and that’s what people come to read about. Topics like customer experience or why customer service is crucial are also special to us.

To develop guest post pitches that not only get approved but that turn into outstanding blog pieces, you need to think about the publisher’s audience—their specific interests, ambitions, and issues. To achieve that, it’s helpful to ask a few questions.

1. Who Reads the Blog, and What Interests Them?

Shopify’s readers tend to be E-commerce business owners, while Buffer’s audience wants to know how to make the most of their social media and content marketing. KISSmetrics attracts analytics aficionados, whereas OnStartups is, no surprise here, focused on startups. Excellent guest posts have little to do with the writer, and everything to do with the audience.

2. What Audience Problem Has the Blog Not Faced Yet, and Can You Address It?

If you know the audience’s issues, it’ll be easy to determine what remains unanswered. For example, we understood that Buffer’s audience wanted to excel at content marketing and that Buffer had put out a tonne of amazing content surrounding it. Yet one method that hadn’t been covered was how to “set the scene” in blog post intros. That was a topic that we care very passionately about, and that we’re well-qualified to write about, so that’s what we pitched.

3.What Sort of Material Does This Blog Like?

This isn’t data science; it’s simple to look at the comment and share counts and get a sense of what types of material work best on a certain blog. There will be “Best 10” lists and slideshows for a lot of sites. Others will find success with story-driven content, while others may find success with image-heavy pieces.

Again, a little research can help shape your pitch and set you up to produce the greatest piece possible. The most difficult aspect of this process is coming up with amazing content, but performing the hard work of doing research first and then writing the greatest article you can make the following stage – the pitch — a lot easier.

Takeaway: Your potential partner’s blog is not the same as yours, and you should approach it accordingly. Consider their audience’s specific concerns and fix them in a method you already know will work.

Requesting Guest Posts:

For some blogs, we wrote the full piece before pitching it.
Before writing, we ran the idea by the publisher for others.
However, in any scenario, one thing has remained consistent: our pitch.

1. A Warm Welcome:

This is most likely the most crucial step in the procedure.
We’ve never approached a guest blogger on the spur of the moment.
We’ve always found a means to ensure that the email recipient knows who we are before they hear our pitch.
That could imply establishing a relationship through their blog comments, having a friend introduce us, or any other “in” that we can find. See our post on engaging influencers for more information.

2. Prioritize Their Blog:

A subtle but significant point: this is an excellent post for their blog, not merely a good post.

3. Recognize Yourself:

Mention any guest posts you’ve published elsewhere. If not, utilize any type of validation you can think of, such as subscribers, traffic, or press mentions. Don’t lie here; if you don’t have anything to share right now, don’t be concerned.

4.Post Teaser:

Summarize your message in 2-3 sentences, but make it as interesting as possible. By teasing the material (rather than simply attaching it or reproducing the full article), you respect the recipient’s time; they no longer need to read an entire post to determine whether they want it or not.

5. Invitation to Action:

We make a straightforward ask with a direct query, using the same call to action we utilized for our influencer outreach plan. Please let me know if you want to see it here.

6. In the Back End:

I wish I could say we have a “flawless system” for converting guest post visitors into leads.
Yet, to be honest, we’re not there.
In fact, as painful as it is to confess, this week’s Copy blogger piece was the first for which we created a targeted landing page.

Free Guest Posting Site: Info Blog News